AI Insights · Timothy · October 2022
Top 5 Beauty Retail Apps on iOS in the Netherlands, Q3 2022
Analyzing the performance of the top 5 beauty retail apps on iOS in the Netherlands during Q3 2022, focusing on downloads and active users.
In the third quarter of 2022, the top beauty retail applications on iOS in the Netherlands saw varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the data from Sensor Tower for the top 5 apps: Parfumerie Douglas, LOOKFANTASTIC: Beauty & Makeup, BEAUTY BAY, Lush Fresh Handmade Cosmetics, and Perfumerías DRUNI.
Parfumerie Douglas
Parfumerie Douglas from Parfümerie Douglas GmbH had a steady rate of weekly downloads, peaking at 2.3K in the last week of August. The app's weekly active users fluctuated slightly but remained around the 10K mark throughout the quarter, with a slight dip in mid-September to 9.6K before recovering to 10.5K by the end of the month.
LOOKFANTASTIC: Beauty & Makeup
LOOKFANTASTIC: Beauty & Makeup from The Hut.com Ltd showed a varied trend in weekly downloads, starting at 1.6K and dipping to 692 in early August, before recovering to 1.3K by the end of the quarter. Active users also showed a fluctuating pattern, peaking at 3.5K in late August and maintaining around 3K towards the end of September.
BEAUTY BAY
BEAUTY BAY from Beauty Bay Ltd. saw minimal weekly downloads, with numbers often below 20. Active users remained relatively stable, averaging around 350, with a slight decrease in mid-September to 286 and a minor rebound to 313 by the end of the quarter.
Lush Fresh Handmade Cosmetics
Lush Fresh Handmade Cosmetics from Lush Ltd exhibited very low download numbers, with occasional peaks such as 20 downloads in mid-September. Active users data was only available for the last week of September, showing 11 active users.
Perfumerías DRUNI
Perfumerías DRUNI from DRUNI S.A. had a very low download rate throughout the quarter, with weekly downloads consistently under 10. Active user data was not available for this app.
This data from Sensor Tower highlights the varying trends among the top beauty retail apps on iOS in the Netherlands during Q3 2022. For more insights, visit Sensor Tower.
